GigaTV for AppleTV
Your Content. Everywhere.
Vodafone GigaTV is a leading entertainment platform that offers a wide range of TV channels, movies, and series to viewers around the world. We were tasked with adapting the existing user interface of the set top box to the apple tv.
Client
My Role
Industry
Date
Goals
1
The whole project should take less than a year to complete from start to finish, including development of the app.
2
The app is expected to deliver an exceptional user experience, seamlessly integrate with the Apple TV app ecosystem, and maintain consistency with the Vodafone brand aesthetic.
Headline
To be as quick as possible in the conception and design phase we tried to retain the existing patterns of the interface from the gigatv set top box. We quickly found that going down this path meant the development team would have to build the whole UI from scratch and thus the project would not be completed in time.
This in turn led to the decision to adapt existing tvOS components to our needs (e.g. using the focus system provided by tvOS, using a top navigation, relying heavily on swimlanes with 16:9 images and so on).
We then drafted a quick navigation concept using the top navigation instead of a sidebar while including all the nesseccarry and supported features of the tvOS app.
Result
Set Top Box Interface on the left and tvOS on the right. The interface for tvOS is really focused on LiveTV instead of on demand content as this is the unique selling point on the platform.
Homescreen - Quick Access to livetv via recently watched channels
Homescreen - Quick Access to livetv via recently watched channels
Homescreen - Quick Access to livetv via recently watched channels
Results
01
The Apple TV app has the highest customer satisfaction of all the GigaTV apps.
02
The app should have great UX and be in line with the Vodafone brand, despite using many of apples predefined components.